Archive for December, 2011

Ways That Can Change Your Ranking With Influence Of Fresh Content

Google engineers have filed patent which certainly changed the SEO world in 2003. Document Scoring Based on Document Content Update, this patent not just providing apt insight for largest search engine of the world, but is also giving accurate path roadmap followed by Google over years. Bil Slawski indicated that many child patents were spawned after this one by Google during his search on 10 most essential search patents of time. These patents are mostly similar and some are with slight modified changes having latest discovery dated October 2011. The algorithmic changes seen mostly are improvements of the original concepts that Google engineers conceived few years ago. Lately fresh website content was considered to be important as part of apt query results. The freshness of content can be weighed by the analysis and discussion in this article. Search for fresh content by Google Some search queries look at the fresh content whereas parts of the algorithm still takes into account the old method of ranking. The keyword types and specific [...]

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Hotel Finder Tested By Google as Novel Ad Comparison over Search Results

It can be worth noticing for hotel industry as Google ran a test where Google Hotel Finder was placed atop queries related to other competitive queries related to hotels. Search Engine analysis related to the hospitality industry indicated of this unique development. Analysis of the search results for term ‘Las Vegas hotels’ indicated that this news is true. Hotel Finder advertisement is shown as ‘comparison ad’ it is separated by minimum from possible regular listings of AdWords shown below it. It takes premium result space in Google’s outcome and the hotel ads are pushed further down with organic listings below the page. Comparison ad welcomes searchers to pick quality of hotel level and even click on the button ‘book hotels’. This is similar to the 2009 based Mortgage comparison ads launched by Google. The comparison ads are found for credit cards, saving accounts, checking accounts, CDs related to money. As users’ clicks on Hotel Finder the comparison ad, it leads user to Google Hotel Finder which was launched by Google [...]

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Tips to safeguard your SEO from Google Panda

For any web SEO master, keeping a track of the Google algorithms is the most important element for creating successful SEO strategies. One small change in their algorithms and your SEO rankings can come crashing down the SERPs in just a few hours. This year, 2 major changes were created by the search engine which struck all the internet marketers with massive force. These changes not only caused almost all marketers to lose their high rankings but also spread great panic amongst the marketers. Being a SEO master, I simply know the methods that are currently working right for me and also almost all other SEO masters I am in contact. However, the fact remains that none of us know how Google functions, when and what changes it may bring-in into the SEO market. As a result, the SEO strategies work only based on the current SEO algorithms. Create good sites and make your website panda proof. This is the very basic of creating a successful website that stands strong [...]

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