Archive for 2011

Ways That Can Change Your Ranking With Influence Of Fresh Content

Google engineers have filed patent which certainly changed the SEO world in 2003. Document Scoring Based on Document Content Update, this patent not just providing apt insight for largest search engine of the world, but is also giving accurate path roadmap followed by Google over years. Bil Slawski indicated that many child patents were spawned after this one by Google during his search on 10 most essential search patents of time. These patents are mostly similar and some are with slight modified changes having latest discovery dated October 2011. The algorithmic changes seen mostly are improvements of the original concepts that Google engineers conceived few years ago. Lately fresh website content was considered to be important as part of apt query results. The freshness of content can be weighed by the analysis and discussion in this article. Search for fresh content by Google Some search queries look at the fresh content whereas parts of the algorithm still takes into account the old method of ranking. The keyword types and specific [...]

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Hotel Finder Tested By Google as Novel Ad Comparison over Search Results

It can be worth noticing for hotel industry as Google ran a test where Google Hotel Finder was placed atop queries related to other competitive queries related to hotels. Search Engine analysis related to the hospitality industry indicated of this unique development. Analysis of the search results for term ‘Las Vegas hotels’ indicated that this news is true. Hotel Finder advertisement is shown as ‘comparison ad’ it is separated by minimum from possible regular listings of AdWords shown below it. It takes premium result space in Google’s outcome and the hotel ads are pushed further down with organic listings below the page. Comparison ad welcomes searchers to pick quality of hotel level and even click on the button ‘book hotels’. This is similar to the 2009 based Mortgage comparison ads launched by Google. The comparison ads are found for credit cards, saving accounts, checking accounts, CDs related to money. As users’ clicks on Hotel Finder the comparison ad, it leads user to Google Hotel Finder which was launched by Google [...]

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Tips to safeguard your SEO from Google Panda

For any web SEO master, keeping a track of the Google algorithms is the most important element for creating successful SEO strategies. One small change in their algorithms and your SEO rankings can come crashing down the SERPs in just a few hours. This year, 2 major changes were created by the search engine which struck all the internet marketers with massive force. These changes not only caused almost all marketers to lose their high rankings but also spread great panic amongst the marketers. Being a SEO master, I simply know the methods that are currently working right for me and also almost all other SEO masters I am in contact. However, the fact remains that none of us know how Google functions, when and what changes it may bring-in into the SEO market. As a result, the SEO strategies work only based on the current SEO algorithms. Create good sites and make your website panda proof. This is the very basic of creating a successful website that stands strong [...]

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Things to Ask Before You Sign Up For SEO Content Writing Services

Website and the strong content can open the floodgates of organic visitors. You certainly do not want to fall into the trap of discounts when it comes to website content. The web has multiple trawlers across the globe with different taste, liking and need for products. To keep up with the changing clients, you need to build a strong market value. Google may get a firmer hold on the web pages and the panda updates are indicative of how things could change, the way your website is ranked in the competition of millions. People want to get things easy; you must not fall into the trap set for such mentality. The SEO or search engine optimization is a process worth investing in; content is the prime feature of the optimization process. If you hire inappropriate or unworthy services, you will have a hard time getting the desirable results. Make your business stand strong in the market if you are busy with million other aspects of the firm, you can hire [...]

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Google Encryption Begins With SSL Search Default Setting For Searches and Clicks Outbound

Google is well known for its upkeep with the changing requirements of millions of users. Now the search engine encryption is becoming a part of search security. If logged into Google.com via your secured web connections, the website you visit will not be part of referrer data with the SSL search. The announcement by Google says: The personalized search result and delivery of protected outcome is high priority. Customized experience for every search is being enhanced for the signed in users. More information on the specific changes will unravel as you read on further. The specifics important for a webmaster about SSL Secure Sockets Layer search are as follows: Sign up for SSL If you are on Google.com signed up with a secure connection, you will face the impact of change. As per the estimate single digit Google searchers may come across the modification. Secure connection will have a small lock icon rather than regular http:// website address. Mainly the SEO analytics or third party may not be able to [...]

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Panda 2.5 Update – A New Twist in the SEO Tale

Panda updates have been making news for the seventh time now as new Google Panda 2.5 update was released on 28th September 2011. The news has been confirmed by the leader of search engines. Clear details about the possible websites and pages that will be affected are not provided as of now. Read along to find out more about the seventh edition of the Panda algorithm. Google like always, showed its commitment towards the users, with another attempt to provide its users with genuine search results. The approach was a success or not is yet to be determined. Roughly 500 changes have been applied to the previous version of Google Panda for deriving good search results. This time again the SEO masters wait with bated breath to know, how their efforts will be awarded or turn out to be a total waste with Google Panda 2.5. Quality of the links had been the concern for Google even in the past. Now the quality as well as quantity will matter. You [...]

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Will Google+ Impact Your Website SEO Drastically?

The novel attraction in form of a social networking website by Google is all over the news. There are heightened speculations to Google+, this invite-only networking is going to provide sharing and chat features for videos among groups. Just released last week Google+ is already a buzz word among the SEO masters throughout the globe. Without doubt this attempt is to change Facebook’s quasi cartel in the social networking group since past five years. Just like Google has almost all control on the internet search and use, this new networking site is probably targeting far reaching search implications as well. Multiple aspects of Google+ are in still unclear, one of them being its effect on the search. Few areas to analyze are discussed below Search Results for SEO watchers Many of you know that Google’s Realtime Search was turned off on 4th July. The feeds by twitter offered in real time will probably not show up after all, Google has plans to add up its own Google+ live feeds in [...]

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News About Google PageRank Toolbar Update Making Rounds!

Webmasters across the world are curious about the modifications and updates Google has to provide to give users a better browsing experience. Google Panda 2.2 update was one such big news lately. Speculations about the Google PageRank have been doing rounds since long in the web world.  You could be obsessed with the scores of the PageRank shown by the Google Toolbar, the fresh news will interest you that finally the toolbar has been updated. On 27th June 2011, the Toolbar for PageRank has been restructured by Google. The spokesperson for Google have been mentioning in the interviews about this attribute coming soon. This made the webmasters wait with anxiously for this revision, but Google was focused on effectiveness of Google Panda 2.2. After the update of new algorithm by Google many sites were shuffled in ranking, many jumped places whereas multiple sites dropped down. Now as that stage is clear, Google choose to update the PageRank Tool. This tool is used to determine the ranking of websites, just as [...]

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Alert, Google Panda 2.2 to Be Out Verified By Matt Cutts!

News by Google can bring shocks, especially to the SEO and the webmasters of IT industry. If you have been recovering from the Google Panda effect seen lately, there is a serious reason to look out now. Google Panda 2.2 will be released in the coming months. This time Matt Cutts has validated this rumor and the complaints pertaining to Panda 2.0 have been corrected. Mainly webmasters were bothered about the websites which used their content and re-published it on their pages. The rankings of new pages are higher as compared to the ones with original content owners. This has been a painful issue Google has been finding solutions to this top priority problem after the previous Panda 2.0 release. At SMX Advanced Conference held in the city of Seattle, it was declared that new version of the manually run algorithm Panda 2.2 will be an answer to this burning problem. As complains have been coming in from all parts of the globe. Sites haven’t been able to recover completely [...]

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Google’s New Voice Search tool Now On Computers

Now speak your search queries in front of your computer microphone and see the Google results on your screen. Google is back in news with its new voice search feature now available on computers. Initially tried and tested in the android phones, the new voice search is now being tested globally on computers and laptops. According to some previous news, it was believed that Google Chrome 11 was designed with voice support and Google translator. But, with this new update launched by Google, it now seems that the company has more plans with the Google voice input. The feature is no different from the one used in the android phones. Click on to the microphone icon and speak your query. Within seconds, Google will fetch you the related results on your screen. The feature is now in its testing period and not made available to all users across the globe. Once accepted by the users and passed by the technical heads, the feature is expected to be released soon for [...]

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