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SEO? No, It’s Brand Building!

Still, you can find many old posts and articles on link building strategy that can mislead you towards SEO. Understand that they are old posts and the current way has changed a lot.

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Is Google Planning to Dominate the World Beyond Online?

With the beginning of 2014, a lot of new changes have been seen in the online world. 2013 was all about Panda and Penguin releases, when we talk about Google. But, in 2014 we have seen Google launch its range of new smart techs that surely have gained attention of all gadget lovers. So, after taking full control of the online world, is Google planning to dominate the real world as well with its new gadgets and products? In the past, we have seen organizations rule the world only to be thrown back due to their lack of awareness about user behavior and their drastic changes. To name a few, Blackberry and Kodak are organizations that have suffered the fate. Over the past few years, Google has successfully stayed ahead of the market by acquiring companies for their user base, talent and IP. Being specific, the online organization has integrated in all 143 companies in the past 14 years. And, this is one of the main reasons why Google is […]

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Facebook’s Algorithm Tweak Affects Viral Sites

Facebook is one of the most widely used social platforms today. It is used for socializing and also for a reason of business purposes, such as advertising, showcasing new products and staying in touch with the clients. But, according to a recent survey, publishers claim that their Facebook content s not reaching out to the number of readers it basically should have. In order to verify this claim, a survey was performed by comScore to check out the difference between the previous referral traffic obtained through Facebook and the current change. Moreover, they also studied the number of unique visitors for certain platforms, for the same time period. Joseph Tam, the Senior director of Digital for Media Agency MEC, said in an email, “The reported tweaks to Facebook’s Newsfeed algorithm, formerly called EdgeRank, are just the latest in a progression of changes that have slowly diminished the organic reach of brand pages over the past couple of years.” Further adding, he stated “Facebook has been very vocal in expressing that […]

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Prepare in time For the 2014 Google algorithm updates

If you are an SEO optimizer, it is time to start preparing your websites for the 2014 Google updates. After all, 2013 was an eventful year for Google with updates that changed the entire SEO world. With the Panda and Penguin updates, Hummingbird algorithm almost ready and the changing pattern of the keyword data, 2013 has made all SEO experts scratch their heads and learn SEO again from the basics. The changes have been so tormenting that it has forced people to believe that SEO is almost a dead profession. But, the story of SEO doesn’t end here. It has simply shifted its base due to Google’s intense efforts to fight spam and provide only genuine content to the readers. The need for SEO is stronger today due to the competitive market. But, the Black Hat and Grey Hat tactics no longer work to help you get noticed instantly online. As a result, SEO experts need to simply embrace the vision of Google, and enhance their SEO tactics. But, be […]

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Google releases Penguin 2.1

It was late Friday afternoon when all webmasters were about to leave for the weekend after a tedious week of understanding Google’s Hummingbird. But, Google had some other plans. Google turned up with the Google Penguin 2.1 update. Penguin is also known as spam-filtering algorithm and had its first update released in its second generation. The new release affected around ~1% of the web search queries. The earlier Penguin update was known as Penguin 2.0. It was released on May 22 and it had affected ~2.3% percent of web queries. At the launch, Matt Cutts had explained that it was not a data refresh but an algorithm update. “It’s a brand new generation of algorithms,” Cutts said in May. “The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a real big impact in certain small areas.” Matt Cutts in his blog has mentioned, that the new penguin 2.1 update will affect to those […]

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Have You Tried With Facebook #Tags?

Keep your hashtags short and sweet. They must be simple and easy to remember and spell to make them more effective.

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Google introduces new search formula ‘Hummingbird’

Google changes its algorithm quite frequently around hundred times a year. The changes due to these are subtle and are adjustable. But few updates introduced are major like Panda Effect(February 2011) and Caffeine Update (June 2010). Well, here comes another major update from Google termed as ‘Hummingbird’. Its an attempt made by Google to easily serve the needs of their users. Hummingbird update focuses more on what exactly a user is looking for in their search results. It separates the best of the material from scrap of the Internet. Hummingbird update expands Google’s use of The Knowledge Graph introduced last year. It aims at giving the search engine a better grip at understanding core concepts rather than mere words. People now have become so much dependent on Google that they enter long questions in search box instead of few words. The methods in which Google searches Web will remain consistent. Only thing that will be altered is the results displayed by it. They will be best suited to its users […]

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Now You Can Reserve Your Seats through Facebook Mobile

Facebook has advanced to another level of sophisticated living. This time Facebook mobile Pages will allow the user to book their choice of restaurant from anywhere at any time. So you don’t even need to say “excuse me” and switch on your laptop for reserving a seat in your favorite restaurant. All you need is a working mobile with internet access. As of now this service is limited to an estimated 20,000 OpenTable Restaurants across the U.S.A. and Canada. The service can be used through any mobile that allows Facebook Mobile Page access. Easy, Economical, and Effectively Useful It uses GPS and type-to-search system for fast and easy discovery of restaurants. The user is advised to have a better internet speed for quick search. At present it is free to install and use. Users are registered via their Facebook Account so there is no email confirmation or “Are You Human” filters. This facility can be used on both Touch Screen and Keypad mobiles. The user-interface developed by Facebook is very […]

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Why Getting Socially Engaged With Fans/Followers Is Important?

Being confined within the walls of your company, manufacturing and selling the produce is not merely a business. Today, business needs to be socialized. The owner of the company also needs to take care of the work environment and getting socialized with the company’s employees. Social media has served to be the best medium for every company to show how social they are and how much do their employees and customers like them. Know Their Opinion When a company engages some online events, polls, etc. the employees and customers get an opportunity to express their feelings and points of view. Earlier, companies had to organize big get-togethers or such events to know what others think about them. They had to rely on newspapers and other news mediums to know about their reputation and reality. But today with the help of social networking sites like Google plus, Facebook, Twitter, LinkedIn and such, the job has become easier. Companies just need to register with these sites, create their official fan page and […]

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Tracing the Three Striking Enhancements of PHP 5.5.0

Web developers are pleasantly surprised to know about the latest advancement embracing PHP. Recently PHP 5.5.0 was released and it comes with a bundle of high-end features as well as some much needed bug fixes. In the all new PHP 5.5.0, web developers can watch out for three striking developments and improvements to have graced the PHP 5.5.0. Before talking about the enhancements, one striking difference to understand before you upgrade the PHP to 5.5.0 is that it will no longer support Windows 2003 as well as Windows XP. We have Got Generators!! The first major improvement comes in the form of generators, which were not previously available. With the help of these generators, web developers will now find it easy to repeat the data searching process without the need to write down a class that implements the Iterator interface. Similar to all other functions in the PHP, generators will be identified with their function keyword. However, generators are different from the normal functions which will provide the result only […]

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